Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing “#ad” was a story, according to a study by Klear.
When Facebook reported its Q4 earnings last month, CEO Mark Zuckerberg announced that 2 million advertisers were active on stories across Facebook, Instagram and Messenger last year.
And the ad growth makes sense, because users are increasingly viewing stories. The feature has 500 million daily users—roughly half of Instagram’s one-billion DAU count.
The gravitation towards Instagram Stories is particularly exciting for influencer marketers, who find that its behind-the-scenes ethos helps influencers establish an authentic connection with their followers. Read the rest at eMarketer.