Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen V report from the Center for Generational Kinetics. As is stands, teens prefer different apps for different purposes, and Facebook is the go-to for creating and checking group events.
As for posting content, it’s the most-used social app by teens that is the destination for their efforts. The Gen V consumers surveyed for the report were most likely to say that they use Snapchat to post a video and to post a selfie. This follows recent research in which Gen V said they’re more likely to create content for Snapchat than Instagram stories.
But Instagram may be the top dog for marketers. When it came to following brands, the Center for Generational Kinetics found that Instagram is the preferred platform for Gen V respondents. Once again, this is supported by other research: ongoing surveys from Piper Jaffray have discovered that teens believe Instagram is the best marketing channel with which to reach them. Read the rest at MarketingCharts.