Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
We forecast year-over-year growth will mostly remain steady, reaching 16.9 million Gen Xers by 2021. However, growth will remain level in 2022.
Since Gen Xers have high income and are starting to become more concerned with health and wellness as they age—yet are young enough not to be intimidated by new technology—they’re probably the core audience for some of the more sophisticated smartwatches, hearables and smart clothing. Read the rest at eMarketer.