In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
While Snapchat and Instagram may appear similar to users, marketers take very different approaches when they use these platforms.
One reason for the large difference in the percentage of marketers using Instagram vs. Snapchat is that Snapchat is primarily a paid advertising platform, while Instagram encourages marketers to use its platform organically, without necessarily having to buy advertising. Read the rest at eMarketer.