Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
That’s a record level of spending which comes amid a steady deterioration in Valentine’s Day’s popularity. A decade ago, the share of Americans taking part in romantic activity on February 14th stood at 63% and that has now fallen to just 51%.
Nevertheless, the people who do actually celebrate are taking things more seriously than ever. Read the rest at Forbes.