This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month. And that figure will continue to grow steadily until the end of the forecasting period.
In contrast, TV viewing habits—which are still significant among this generation—are declining. Last year, 60.2 million Gen Xers in the US watched live or recorded video on a television set at least monthly. This year, 58.8 million Gen Xers have done so. Read the rest at eMarketer.