This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
Just like kids and teens, millennials are shifting away from traditional TV. An April 2018 study conducted by ThinkNow Research, revealed that millennial internet users were more likely to watch TV shows on Netflix and YouTube than watch a live show on network TV.
Similarly, eMarketer expects 59 million millennials will watch traditional TV this year, and that figure is expected to decline steadily through 2020. Read the rest at eMarketer.