Archive for January 2019
Baby Boomer Smart Speaker Users, 2017-2018 [CHART]
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Read MoreGeneration X Smart Speaker Users, 2017-2018 [CHART]
This year, eMarketer expects 16.5 million Gen Xers in the US will use a smart speaker.
Read MoreMillennial Smart Speaker Users, 2017-2018 [CHART]
This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population.
Read MoreTeen Smart Speaker Users, 2017-2019 [CHART]
More than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant.
Read MoreSnapchat Growth, 2017-2019 [CHART]
This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017
Read MoreMarketing Skills [INFOGRAPHIC]
This infographic from Market Pro illustrates eight skills marketers must have by 2020 to succeed.
Read MorePublic Speaking [INFOGRAPHIC]
This infographic from Malcolm Andrews illustrates how to deliver a world class presentation.
Read MoreBrands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Read MoreWhere Young Shoppers Discover Products [CHART]
Retail marketers continue to focus their energies on Gen Z and Millennial consumers, and doing so should include a healthy level of importance attached to social media.
Read MoreDefinition Of Brand Transparency [CHART]
Transparency has in the past been pegged by consumers as one of the core values that brands should embody.
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