While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
This year, eMarketer expects 24.2 million kids—those ages 11 and younger—will watch digital video. And by the end of the forecasting period—2020—that number will grow to 25.7 million.
Kids rely heavily on both YouTube and Netflix for their digital entertainment. According to a June 2018 survey from Smarty Pants that identifies brands considered most popular among US households with children ages 6-12, YouTube ranked No. 1 and Netflix, No. 2. This tops any toy, candy or video game brand in the study. Read the rest at eMarketer.