This year, 24.9 million US millennials will use a smart speaker. That’s more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.
Unsurprisingly, millennials—specifically older millennials—are the core smart speaker demographic, as they’ve adopted the technology early on. This growth will also continue to outpace other generations.
By the end of the forecasting period (2020), we expect 30.5 million millennials in the US will use a smart speaker at least once per month.
Being the most tech-savvy age group, they use the speaker for all of its functionalities—as a smart home hub, to play music from their streaming accounts or to order an Uber. Read the rest at eMarketer.