Kids may not be old enough to buy a smart speaker, but that’s not stopping them from spending a lot of time with voice technology.
This year, we expect 1.5 million kids—those ages 11 and younger—to use a smart speaker like Amazon Echo or Google Home, at least once a month. By 2020, that figure will grow to 2.2 million.
According to research from SuperAwesome, more than nine in 10 kids in the US ages 4 to 11 have access to a smart speaker or voice assistant. “We also found that 26% of kids exposed to voice technology engage with smart speakers between 2 to 4 hours per week, and 20% talk to devices more than 5 hours a week,” said Dylan Collins, CEO of SuperAwesome. Read the rest at eMarketer.