Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Archives for January 2019
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
This infographic from Smart Blogger illustrates ten aspects of content development.
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Over the past 12 months, mobile attribution firm AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide.
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as […]
The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.