Connected TV devices have already overtaken smartphones in premium digital ad views on FreeWheel’s platform. Now it’s Extreme Reach’s turn. In its Q2 2018 video benchmarks report, Extreme Reach reveals that 38% share of impressions during the quarter were served to connected TV devices, surpassing smartphones (30%) for the first time.
These devices are making waves across the video world, as they’re adopted in more and more US homes. Advertisers have duly taken note, with recent data indicating that a majority are investing in OTT/connected TV (CTV) opportunities.
The growth of video viewing on CTV is in all likelihood a very positive development for advertisers, as they target viewers in a more passive, “lean-back” mode. There are separate results from the Extreme Reach report that offer more evidence. Read the rest at MarketingCharts.