Podcast audiences continue to grow, but which genres are proving most resonant with listeners? A report from Nielsen examines the genres with the broadest popularity in US households, along with those that boast the most avid listeners.
The top 5 genres in terms of broad popularity are:
- Music, with some 61.1 million US households having a fan of podcasts in this genre;
- TV & Movies (60.5 million households);
- Comedy (59.9 million);
- Technology (58.9 million); and
- Kids & Family (58.7 million).
Beyond broad popularity, Nielsen also provides further segmentation into these audiences, divvying them into Casual fans and Avid fans. Avid fans are those who consider themselves extremely interested in a certain genre of podcasts (top-2 box score on a 7-point scale of interest). Read the rest at MarketingCharts.