Archive for November 2018
Storytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Read MoreTop Email Marketing Practices [CHART]
Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.
Read MoreHow Job Candidates Evaluate Employer Brands [CHART]
More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Read MoreMarketers' Challenge With Email [CHART]
Marketers – who use email primarily to communicate with customers and prospects and to build brand awareness – are struggling most with the competition for attention in the inbox.
Read MoreHow Single 30-45 Women See Themselves [CHART]
Adults in the US are increasingly putting off marriage until later years, if at all. Indeed, a recent Pew Research Data analysis indicates that 57% of 21-36-year-olds have never married, compared to just one-third (33%) of people that age back in 1985.
Read MorePatriotism By Generation [CHART]
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Read More15 Email Marketing Hacks [INFOGRAPHIC]
This infographic from 99firms illustrates 15 email marketing hacks you can use to optimize your campaigns.
Read MoreMicroinfluencers [INFOGRAPHIC]
This infographic from SocialPubli illustrates why microinfluencers are so…influential.
Read MoreChallenges Of Chatbot Use [CHART]
These AI-powered helpers can answer questions 24/7 and don’t make users wait on hold, but not everyone sees the benefits of interacting with chatbots in lieu of other channels.
Read MoreMarketing Reports, Surveys & Polls For October, 2018
Marketing reports for October 2018 including the State of SEO survey; Reuters’ Global Digital News report; Adobe’s State of Creative & Marketing Collaboration survey; PiperJaffray’s Taking Stock Of Teens survey; CMI’s 2019 B2B Content Marketing research; Reddit video views; Dun & Bradstreet’s 6th Annual B2B Marketing Data report; Content Marketing Association’s Audio Trends report; McKinsey’s Promise & Challenge of the Age of AI; and 146 more reports.
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