The fastest-growing category on Amazon this year is food and beverage, up 40.1%, with the health, personal care and beauty category close behind at 37.9%. While sales volume is still small, the uptick shows consumers are turning to ecommerce more often for everyday items and grocery shopping.
Consumer packaged goods (CPG) companies, meanwhile, have taken a mixed approach to ecommerce, either letting retail partners do the heavy lifting or testing sales through their own channels.
So why do CPG brands need an Amazon strategy? According to several executives in the space, it’s not just about sales—it’s about testing, learning and prepping for the day when ecommerce becomes a significant source of retail sales. Read the rest at eMarketer.