Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast.
This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year. For this forecast, we looked at apps that primarily deliver produce and perishable items, including meal kit services. By next year, more than one in five adult smartphone mcommerce buyers will use a grocery app to order food.
Robust growth for grocery apps is being fueled by the Amazon/Whole Foods merger and Walmart, which is expanding its grocery delivery from six cites to 100 by the end of the year. Read the rest at eMarketer.