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Home » Email Marketing Statistics & Trends [FEED] » Top Email Marketing Practices [CHART]

Top Email Marketing Practices [CHART]

Top Email Marketing Practices [CHART]
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Chart: Top Email Marketing Practices

Basic segmentation ranks as the most broadly adopted email marketing practice among company marketers, according to the annual Email Industry Census from Econsultancy and Adestra. Some 82% of respondents worldwide (though predominantly from the UK) use basic segmentation, up from 80% last year.

Most decision-makers agree that segmentation is important to their email marketing efforts, a separate new report finds, with 88% say it would have an impact on customer focus.

The Econsultancy and Adestra survey results also indicate that it’s become common practice for marketers to optimize email for mobile devices: 70% already do, and another 18% are planning to do so. In fact, mobile optimization takes less time than other email-related activities including reporting, data and strategy and planning, per the survey’s in-house company marketer respondents.

However, strategies for optimizing email marketing for different devices continue to be fairly basic. Far fewer this year (10%) than in 2014 (22%) say they have no such strategy, but for the vast majority these strategies are “basic” (40%) or “moderate” (34%) as opposed to advanced.

Marketers are employing a variety of strategies to optimize email for different devices, most commonly by creating a responsive email template (66%), adapting email design to have a simpler template that renders well on all devices (59%) and through shorter subject lines (59%). Read the rest at MarketingCharts.

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November 9, 2018 By David Erickson Leave a Comment
Filed Under: Email Marketing, Local Internet Marketing, Mobile Marketing, Retargeting, Social Media Marketing, Video Marketing Tagged With: Behavioral Emails, Chart, Email List Hygiene, Email Segmentation, Lead Nurturing, Lead Scoring, Marketing Automation, Mobile Email, Online Ratings, Online Reviews, Personalization, Segmentation, Statistics, Transactional Email, Trigger Emails

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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