Archive for November 2018

B2B Buying Timeline [TABLE]

Table: B2B Buying Timeline

Almost half of B2B buyers indicate that they’re spending more time researching purchases. Fully 69% spoke to and engaged with a sales representative from the vendor they selected within the first 3 months of the process.

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Why Companies Use Events [TABLE]

Table: Why Companies Use Events

B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.

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