Archive for October 2018
Programmatic Advertising Channels [CHART]
Compared with other ad formats sold through automation, programmatic audio has been slow to catch on. A host of factors have held back programmatic audio, some associated with audience and spending patterns, but many tied to technical issues.
Read MoreMarketing Reports, Surveys & Polls For September, 2018
Marketing reports for September 2018 including Pinterest passes 250 million; Harvard Business Review on best social dayparts; most expensive keywords; four major personality types; power of microinfluencers; eCommerce Benchmark KPI study; 2018 content planning report; one third of adults own a smart speaker; Amazon is the number 3 ad platform; and many more reports.
Read MoreSocial Television Appeal By Generation [CHART]
Long-form video is spreading across social media. With the launch of IGTV, Instagram joined Facebook, Snapchat and Twitter in a space getting more crowded by the day.
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