“Social” is the intent topic that is currently most buzz-worthy across B2B marketing, according to an analysis performed for MarketingCharts by Bombora. To arrive at its conclusions, Bombora looked into the content consumption behavior of employees at 2.8 million businesses around the world during Q1.
The analysis revealed that “social” was the leading topic of the 346 topics monitored related to marketing. In this case, “social” refers to a cluster of topics that includes “Social Media,” “Social Networking,” “Social Content & Apps,” “Social Media Monitoring” and “Social Engagement.” The data shows that employees at 451,000 companies were reading more content than usual in this cluster across business-oriented publications such as Forbes and analyst sites.
It’s not surprising that social would lead the pack in terms of marketing content consumption. Marketers are investing more than ever in social media, which turned out to be one of their most exciting marketing opportunities last year. Read the rest at MarketingCharts.