While carrying out ad campaigns, marketers and their vendors often collect demographic, behavioral, location and purchase data about the users they serve ads to. This data can be reused by marketers to retarget ads and inform the key performance indicators they choose for ensuing campaigns.
Archives for October 2018
When asked by Field Agent which categories were easiest to shop for online/in-app, 49% cited center store groceries. Only 5% said meat was easiest to shop for digitally.
eMarketer estimates that roughly nine out of 10 companies use social networks as a marketing tool, and that level of involvement has been steady for years.
This infographic from Spiralitics illustrates Facebook’s advertising formats and features, including: Video, Photos, Slideshows, Canvas ads, Instagram carousels and stories, Audience network ads, Instant Articles and Messenger.
This infographic by NCC illustrates how companies are investing in marketing channels like video, social media, content marketing, search optimization, email marketing, advertising, and technology.
Almost half of the world is now online. Now, the Pew Research Center looks further into internet use, revealing that it continues to grow in developing countries while remaining high in advanced economies.
People in the US spent more than twice as much time accessing the internet through smartphone applications than via desktops, notes comScore.
Salespeople are more likely to believe that leads sourced directly from sales are the top source of leads for their organization than leads from marketing. While salespeople surveyed for the report in the aggregate saw the sales organization as the top source of leads, that wasn’t true for all respondents.
The vast majority of adults across 6 countries believe that organizations are failing to provide a connected experience, defined as organizations knowing their preferences across all channels and being able to provide them with access to the information they need in a timely manner.
Social media is the main way that youth (18-24) around the world discover news online, whereas older adults are more apt to directly access news stories, according to the Digital News Report 2018 from the Reuters Institute for the Study of Journalism. Fully 53% of young adults reported coming across news stories via social media, compared to one-third (34%) of adults ages 55 and older.