This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
Archives for September 2018
This infographic from JDP illustrates how people in 11 different industries use their profile photos, from whether or not they smile to their attire.
There’s a substantial change from a few years ago when macroinfluencers with millions of followers were the most sought-after by brands.
Biometric payments—scanning an iris or veins in a palm—seem like science fiction, but it’s a growing reality around the world.
According to eMarketer, US digital video ad spend will grow from $17.9 billion in 2018 to $29.6 billion by 2022.
Research conducted in the US by PwC in February 2018 found that searching for information, playing music, sending messages and shopping were among the activities conducted by large percentages of voice assistant users.
Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year.
This infographic from siegemedia illustrates the top 100 non-brand keywords used at Google for the year prior to June 1, 2018.
This infographic from LinkedIn highlights statistics that make the case for using emotion in your video ads.