In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Archives for September 2018
Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
This infographic illustrates 23 essential branding elements to consider when creating a brand.
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.