Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
According to an eMarketer survey conducted by Bizrate Insights, which polled 1,150 US internet users in July 2018, most respondents have never used AR while shopping. While there are many (48.1%) who don’t intend to, there are also many (42.3%) who would like to.
For some, mainstream adoption has already started to happen. According to a January 2018 survey by Ericsson, 17% of augmented reality and virtual reality users worldwide said the technology is already making it possible to get all the benefits of shopping in a store directly on a smartphone. Another 27% believe this will happen within a year. Read the rest at eMarketer.