People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011, says Zenith in a new media consumption forecast. The rise of mobile devices is having a large impact on media consumption patterns, per the report, as increasing time spent with the mobile internet is eroding consumption of traditional media such as print newspapers and radio.
This year Zenith predicts that almost one-quarter (24%) of media consumption across the 63 global markets tracked will be mobile, a dramatic increase from 5% share in 2011. As such, people are expected to spend almost 2 hours a day with the mobile internet this year, up from around 20 minutes per day in 2011.
The rise in time spent with the mobile internet is leading to drastic changes with some traditional media – particularly print. Read the rest at MarketingCharts.