Groceries are one of the final frontiers ecommercewise. Food is one of the most underpenetrated digital sales categories in the US: eMarketer expects only 2.8% of food and beverage sales will occur online this year. So the retailer that solves the logistical issues of getting perishables to shoppers quickly and cost-effectively stands to gain exponentially.
According to eMarketer’s latest forecast, Amazon’s ecommerce share of food and beverage sales in the US will reach 31.8% in 2018. Only auto and parts will capture a lower share. And with $4.75 billion in sales, food and beverage will also rank last by product category. However, food and beverage will post sales growth of 40.1% this year, tops among all categories. Read the rest at eMarketer.