This infographic from Digital Marketing Philippines illustrates the steps to follow to identify and reach your target audience online.
Archives for September 2018
This infographic from Grin illustrate 10 strategies marketers can consider hen working with influencers.
The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of the podcast ad market – said their ad revenues more than doubled year-over-year.
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
This infographic from Score illustrates the benefits and value of video marketing for small businesses.
This infographic from SEMRush illustrates daily, weekly, monthly and quarterly to-dos for social media marketers.
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.