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Archive for August 2018

Elements Of A Great Online Shopping Experience [CHART]

Chart: Online Shopping Experience Elements

Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience. 

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Top Marketing Data Challenges [CHART]

Chart: Top Marketing Data Challenges

Much has been made of the difficulties marketers face with accessing data, integrating data across technologies, and even trusting their data. But some companies are facing an even bigger problem, according to Widen’s 2018 Connectivity Report: telling the right story with their data.

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Amazon Marketplace Sales, 2016-2019 [CHART]

Chart: Amazon Marketplace Sales, 2016-2019

Amazon’s marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.

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Trust In News Media [CHART]

Chart: Trust In News Media

On behalf of The Economist, during the past three years YouGov, a pollster, has asked a representative sample of Americans to rate large American news organisations on a scale from “very trustworthy” to “very untrustworthy”.

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Facebook Video Interactions By Topic [CHART]

Chart: Facebook Video Interaction by Topic

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.

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