e-Strategy Marketing Trends

Marketing Trends & Statistics

  • Home
  • Content Marketing
  • Social Media
  • Email Marketing
  • Search Engine Marketing
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • e-Strategy Blog
  • eStrategy TV
  • Feed
  • About
Home » Immersive Marketing » Video Games » Video Gamers' Share Of The US Population, 2013-2018 [CHART]

Video Gamers’ Share Of The US Population, 2013-2018 [CHART]

Video Gamers’ Share Of The US Population, 2013-2018 [CHART]
Rate this post

Chart: Gamers Share of Population, 2013-2018

The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.

Gamers dedicate the largest shares of their leisure time to TV and movies (23%) and the internet (23%), per the report, but are spending a greater proportion (17%) of their time this year engaging in social activities with family and friends. This, Nielsen says, points to “a potential for content creators to further engage gamers through social or group play experiences.”

Among gamers ages 13 and older (those who play on consoles, PCs and/or mobile devices) the gaming console is the preferred platform for almost half (49%), up slightly from 47% last year. An earlier report from Nielsen revealed that there are almost 162 million people in US TV households who own video game consoles with the ability to watch TV, representing about half of the US population.

Meanwhile, mobile devices (smartphones or tablets) are the preferred platforms for 30% of gamers this year, overtaking computers (21%), which had edged them last year. Read the rest at MarketingCharts.com.

Share:

  • Click to share on Facebook (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)

August 24, 2018 By David Erickson
Filed Under: Consumer Behavior, Video Games Tagged With: Chart, Gamers, Mobile Games, PC Games, Statistics, Video Game Consoles, Video Game Marketing

e-Strategy Marketing Reports Newsletter

Like this post? Join thousands of your peers who follow e-Strategy by signing up for the monthly e-Strategy marketing reports roundup:
  • This field is for validation purposes and should be left unchanged.
Follow  Join  Follow  Subscribe  RSS  Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

Free Weekly Newsletter

Join thousands of your marketing peers who follow e-Strategy by subscribing to the weekly content marketing newsletter:
  • This field is for validation purposes and should be left unchanged.

Categories

Tags

Apple Automotive Marketing Blogging Brand Marketing Chart Computers Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hispanics Hospitality Marketing Infographic Instagram Latinos LinkedIn mCommerce Men Metrics Mobile Apps Mobile Social Mobile Video Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Statistics Table Tablets Television Travel Marketing Twitter United Kingdom United States Women YouTube

Popular Posts

  • Effects Of Social Customer Service, October 2012 [CHART]
  • eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]
  • Email Drives Virtual Event Registration [CHART]
  • Benefits Of Online vs. Offline Advertising, January 2013 [CHART]
  • Consumers Attitudes Toward Social Logins, February 2013 [CHART]
  • B2C vs B2B Content Marketing, October 2013 [TABLE]
  • SMBs’ Use Of Online Marketing Channels, November 2013 [CHART]
  • Content Sharing Growth By Channel, 2013 [CHART]
  • Content Sharing Trends On Mobile & Desktop, Q1 2014 [CHART]
  • B2B Marketers’ Most Effective Lead Generation Tactics, August 2014 [CHART]

RSS e-Strategy Blog

  • Personas, Presentations & LinkedIn Publishing – Beyond Social Media #50 [VIDEO]
  • eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr
  • Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]
  • Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
  • NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]
August 2018
S M T W T F S
« Jul   Sep »
 1234
567891011
12131415161718
19202122232425
262728293031  

Copyright © 2019 David Erickson