Most businesses invest in a variety of online advertising channels, but nearly all use social media and display advertising.
Eighty-six percent (86%) of businesses use social media advertising, while 80% use display advertising in the form of banner, image, or text advertisements that appear on websites.
Two-thirds (66%) of businesses also invest in paid search marketing.
Businesses can reach the maximum number of consumers if they invest in social media, display, and paid search advertising together.
Consumers frequently use social media and search engines, so businesses can easily reach them on these platforms. Display advertising reaches the remaining customers who visit other websites. Read the rest at The Manifest.