Marketing reports for August 2018 including Pew research on Parents’ and Teens’ screen time; HubSpot’s State of Inbound report; Abode’s Consumer Email Survey; IBM’s CMO study; Sprout Social’s social media transparency report; and many more reports.
Archives for August 2018
In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is inexcusable for consumers to keep receiving ads for products they already bought.
Amid roiling debates about the impact of screen time on teenagers, roughly half of those ages 13 to 17 are themselves worried they spend too much time on their cellphones.
Every year, Omnisend analyzes clients’ email marketing and marketing automation data to see the biggest trends, opportunities and best practices that lead to great conversions and sales.
Adobe Campaign released findings from its fourth annual consumer email survey, focused on consumers’ habits and behavior related to communications, including personal and work email. The report surveyed more than 1,000 white-collar workers in the United States who own a smartphone.
This infographic from LinkedIn is based on data from the “Content Marketing: Unlocking Sales & Marketing Performance” report that highlights the misalignments between marketing and sales teams in organizations.
This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts.
The gaming audience continues to expand. In fact, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years.
Most online adults across 5 key countries turn to websites in order to find information about brands and services, while about half rely on recommendations from friends and family, according to a report from Kantar Media. The study indicates that social media is also a popular source of information, though more so in some countries than others.
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.