Three-quarters of the US population went to a movie at the cinema at least once last year, reports the Motion Picture Association of America (MPAA) [PDF], and roughly 1 in 8 (12%) could be deemed frequent moviegoers in claiming to attend at least once a month. These frequent moviegoers accounted for an estimated 49% share of tickets sold, roughly 4 times their population share.
The gender composition of moviegoers was evenly split between men and women last year, but the age representation diverged more.
Adults ages 25-39 in particular seem to be keen moviegoers. This bracket, which represents 21% of the 2+ population, comprised a larger 24% of moviegoers and 26% of tickets sold.
The 12-17 and 18-24 age groups are also more densely concentrated in the moviegoing than general population, while the 60+ segment under-indexes in cinema attendance.
On a racial and ethnic basis, the MPAA study reveals that Hispanics are avid moviegoers. At 18% share of the population, they represented 20% of moviegoers and 23% of ticket sales. Read the rest at MarketingCharts.com.