Most US consumers would lost trust in a business that had incorrect or inconsistent contact details online, reports BrightLocal. And the problem appears to be quite extensive: 71% of the survey’s respondents reported having felt the effect of inaccuracies found online, such as having called a wrong phone number or arrived at a location when it was closed.
The results bring to mind a study from 2013, which at the time found that half of small businesses failed to update their online listings, and half had seen inaccurate listings for their businesses.
In this latest study the most common negative situation experienced by consumers in response to an inaccurate listing was calling a wrong phone number (36% having done so in the past year). Sizable proportions also claimed to have contacted or visited a business only to find that it didn’t offer the product or service they said it did (25%) or arrived at a business too early or late because the opening hours were wrong (24%). Read the rest at MarketingCharts.com.