There’s a reason the top subscription video-on-demand (SVOD) services are in an arms race of sorts to produce original content: it brings in subscribers. In fact more than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content, according to the 12th edition of Deloitte’s Digital Media Trends Survey.
Original content also helps with competitive differentiation, as the report notes that consumers now have about 200 SVOD options. And as the content wars heat up between SVOD providers and traditional TV providers, originals can attract more viewers away from legacy TV. (More on this in MarketingCharts’ State of Traditional TV Viewing study.)
The Deloitte survey’s results indicate that original content is an important consideration for subscribers: fully 49% not just agreed but “strongly” agreed that they value the quality of the original content offered. Read the rest at MarketingCharts.com.