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Home » Advertising Statistics & Trends [FEED] » Consumer Actions Prompted By Podcast Ads [CHART]

Consumer Actions Prompted By Podcast Ads [CHART]

Consumer Actions Prompted By Podcast Ads [CHART]
4.2 (84%) 5 votes

Chart: Consumer Acts Prompted By Podcast Ads

These are the top actions taken by American mobile users after hearing a podcast ad, according to research conducted by Magid.

Host-read podcast ads are the leading ad mechanism. In 2016, 60% of ads were read by the host, while 40% were pre-produced.

Because podcast ads are generally contextually relevant, listeners are also likely to respond. Read the rest at eMarketer.

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June 6, 2018 By David Erickson
Filed Under: Advertising, Consumer Behavior, Online Behavior, Podcasting Tagged With: Chart, Podcast Advertising, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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