Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Archives for June 2018
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months.
This infograpic by eMarketer breaks down the top podcast publishers, with National Public Radio and WNYC leading the list.
This infograpic by eMarketer breaks down podcast listeners by age, gender, and frequency of listening.
More than half (54%) of streaming video subscribers surveyed last year said they had signed up for a service to watch original content.
Americans spent 22.6 billion minutes on Amazon during December 2017, more than the combined total spent on the rest of the top 10 e-commerce retailers (16.6 billion).
Google shows an average of only 8.5 organic results on the first page of its US mobile searches, and just 8.7 on desktop searches.
Social networks are the most influential online media used by shoppers around the world when finding inspiration for their purchases.
30% of Smart Speaker owners have purchased an item online using their device, and about 1 in 8 (13%) have ordered food or services.
This infographic illustrates the fundamentals of using Google Analytics for your small business.