Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
A survey of 140 US AR and VR professionals by law firm Perkins Coie, conducted in January, found there are indeed several obstacles hindering mass adoption.
The biggest one? User experience.
Some 41% of respondents said that bulky hardware and technical glitches were one of the main reasons VR hasn’t reached mass adoption, and almost as many (39%) said the same for AR. Read the rest at eMarketer.