Seconds do matter. In fact, the probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds. The good news? Average page load speeds have improved from last year. The bad news? They’re still not fast enough.
Indeed, 70% of the landing pages analyzed took more than 5 seconds to display the visual content above the fold, and it took more than 7 seconds on average to fully load all of the visual content both above and below the fold.
To arrive at its conclusions, Google analyzed 11 million mobile ads’ landing pages across 213 countries. The rest of this article discusses page data for the US. Read the rest at MarketingCharts.com.