Fewer major publishers of premium digital content now believe display advertising on its own can cover the cost of producing quality content, let alone bring a profit.
The reality that premium content is expensive to produce, combined with cluttered ad experiences that drive readers away, has forced publishers to develop a less-is-more approach to advertising.
Meanwhile, publishers are increasing efforts to create subscription models that boost the bottom line.
Data from Reuters Institute for the Study of Journalism at the University of Oxford found that publishers are using a number of revenue streams beyond advertising, with subscriptions among the most popular. Read the rest at eMarketer.