The annual anticipation of the release of Mary Meeker’s latest massive Internet Trends report has arrived and along with it, the 294 slides jam-packed with data.
Archives for May 2018
The popularity of online audio continues to rise. Some 64% of Americans aged 12 and older this year report listening to online audio on a monthly basis, and 89% of those listeners (57% of respondents overall) listen on a weekly basis.
A declining yet substantial proportion of the US adult population does not use the internet. In fact, 11% of US adults do not go online, with that figure down from 15% in a previous analysis released 5 years ago.
Website visits are plateauing in the US – and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the majority of digital minutes, the US still features more desktop than mobile unique visitors.
Customer experience (CX) efforts aren’t primarily being held back by lack of strategy or organizational support, but rather from a lack of real-time customer insights and troubles operationalizing the experience.
This infographic from Marketizator illustrates twelve essential eCommerce KPIs to track.
This infographic from Twelveskip illustrates seventy-four title templates you can use for your blog posts to attract traffic to your content.
Interest in augmented reality (AR) and virtual reality (VR) has been hyped for some time, but the tech hasn’t reached mass adoption. Cost is certainly a factor, but it’s not the only one.
With a 33.9% share of total US ad spend, mobile will pass TV as the leading advertising medium in the world’s largest ad market—and we expect that share will grow to a whopping 47.9% by 2022.
Many US internet users, particularly younger ones, believe ads have become more relevant over the past two years, data from Adobe Digital Insights reveals.