Social media tops other priorities when it comes to SEO services in 2018, reports Clutch in a survey conducted among 303 marketing decision-makers and commissioned by Ignite Visibility. One-fifth of respondents named social media marketing their top SEO service-related priority, ahead of on-site optimization (16%) and creating content to earn links (15%).
A survey released last year by Ascend2 found on-page content considered to be the most effective SEO tactic, followed by keyword research and link building.
Link-building and monitoring is a lesser priority for respondents to Clutch’s survey, who are more interested in mobile (14%) and local (12%) search optimization.
Separate results from the research indicate that the largest share (39%) of respondents focus equally on paid search and organic SEO. However, there seems to be more of a tilt towards mostly or only organic SEO (43%) than to mostly paid search (19%).
Those few who mostly engage in paid search with some organic SEO tend to look to expert firms for help, whereas those who are only involved in organic SEO are more likely to rely on in-house staff. Read the rest at MarketingCharts.com.