Despite all the technological advances that digital publishing has achieved over the past two decades, slow-loading content remains one of the industry’s biggest scourges.
Nearly 80% of the 1,011 US adults Adobe surveyed in December 2017 said that if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device. Survey respondents expressed more sensitivity toward slow loading times than they did to other issues, like broken links or content not displaying properly on a device.
The problem of slow-loading content is particularly acute in digital video. A spring 2017 study from video analytics firm Mux found that 85% of respondents stopped watching video when it took too long to load. Read the rest at eMarketer.