Archive for April 10, 2018

General Data Protection Regulation Concerns [CHART]

Chart: General Data Protection Regulation Concerns

The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.

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