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Archive for April 4, 2018

B2C Email Performance Benchmarks [CHART]

Chart: B2C Email Performance Benchmarks

Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.

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