New research from artificial intelligence-powered video creation service Wibbitz provides some insight into which social media platforms video advertisers should be paying attention to—and it’s pretty much what you would expect.
The firm’s December survey of US internet users found that nearly three-quarters (73.9%) used Google’s video juggernaut YouTube—or Vimeo—to watch video content. It’s probably safe to assume that Vimeo accounted for a small portion of viewers, given that the platform caters almost exclusively to professional content creators (or those aspiring to become professionals) with videos boasting high-end production values.
Facebook was close behind, used by about six in 10 respondents, while roughly one-quarter tuned in to video on Instagram. Read the rest at eMarketer.