A new survey of social influencers worldwide from influencer platform Zine found that nearly 80% of respondents considered the Facebook-owned property to be their primary way of collaborating with brands.
Blogs were a distant second, named by just 16% of respondents. And other social media platforms—YouTube, Facebook and Pinterest—fared even worse in the estimation of influencers.
Influencers likely favor Instagram because it provides an easy way to leverage their followings in service of brand campaigns. Generating branded content can be as easy as posing with a product, especially ones that have a strong visual appeal. Read the rest at eMarketer.