Instagram established itself as a go-to channel for influencer marketing in 2017, according to new data from Klear.
The analytics and social media marketing platform reported that the number of influencer posts on Instagram nearly doubled to a little more than 1.5 million posts worldwide between 2016 and 2017.
(Klear defined an influencer post as one that contained the #ad or #sponsored hashtag recommended by the Federal Trade Commission as a way to identify a post created with the purpose of promotion or endorsement in mind.)
Klear’s data also revealed that sponsored Instagram posts are raking in the “likes,” generating about 1 billion globally in 2017 alone. That averages out to about 682 per post. Read the rest at eMarketer.