Streaming video has been popular with Millennials for some time, but it’s middle-aged Americans who are now getting in on the act, per a PwC report [PDF]. Almost 8 in 10 adults ages 35-49 accessed TV content from the internet in 2017, up from 53% just a couple of years earlier.
The rise in streaming video popularity has been just as stark among the 50-59 age group. In 2017, 63% of adults in this age bracket reported accessing TV content from the internet, up from slightly fewer than 50% during the 2 years prior.
The 25-34 group remains the most likely to watch streaming video (90%), closely followed by the 18-24 bracket (87%).
These figures align with MarketingCharts’ 4th Annual US Media Audience Demographics report, in which 25-34-year-olds emerged as the age group most likely to watch downloaded or streaming video on a weekly basis (88%). The study – which breaks down the age, household income and racial/ethnic composition of various media audiences – also found that more adults under the age of 45 watch streaming video than traditional TV on a weekly basis. Read the rest at MarketingCharts.com.