Archive for March 21, 2018

B2B Audience Targeting Challenges [CHART]

Chart: B2B Audience Targeting Challenges

B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.

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